Īs a result of its growing presence on 4chan imageboards, the 'drakeposting' phenomenon has prompted a number of tangential discussion threads on Sheeky Forum, a 4chan-affiliated community and archive site, as well as on Reddit's /r/4chan section. Between January and March in 2016, the term 'drakeposting' was mentioned in hundreds of independently archived discussion threads across 4chan. In January 2016, the usage of Drake's screenshot images from the music video 'Hotline Bling' quickly snowballed into a shitpostng trend across various forums on 4chan, including /mu/ on January 3rd, /int/ (international) on January 5th, /v/ (video games) on January 8th, /g/ (technology) on January 16th.